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Felicia McDade

Felicia is a business development executive responsible for setting and executing sales and marketing strategies to drive revenue, profitability and company growth. She is an innovator who aptly refines business practices to improve the customer experience resulting in sustainable organic growth. 

In 2016, Felicia was tapped to lead Honeywell’s Energy Services Group for the Southeast, a $70 million business. She is an energetic problem solver experienced in re-engineering. Instead of creating a marketing plan for the entire region, she formed strategic teams of sales representatives, engineers, partners, and experts to improve customer intimacy at the local level. Felicia’s aptitude for structuring and negotiating complex deals and intricate business relationships has helped to advance Honeywell’s position in the marketplace. She is a recognized team leader that leverages professional relationships and best practices to deliver results. 


Her expertise in client relationship management resulted in an appointment to Honeywell’s Ambassador Program, a select outreach team to strengthen Honeywell’s Government Relations Division. Felicia was instrumental in Honeywell’s relocation of its Headquarters and Software Solutions Center to Atlanta, Georgia, ensuring success of the communications launch with key customers, business and community officials. She worked directly with the CEO and Government Relations team to best position Honeywell within the local market. 

In 2015, Felicia worked in London for Honeywell Business Solutions’ Europe Division leading a collaborative cross-cultural initiative resulting in standardized sales operations and growth strategies to leverage macro-customer trends. 

Over the years, the construction market peaked Felicia’s interest. Thus, in 2015 she earned a Master’s of Science (M.S.) in Building Construction from Georgia Institute of Technology graduating with honors while continuing her professional success. She previously received her Masters of Business Administration (M.B.A.) with a dual concentration in Finance and Marketing at Clark Atlanta University and Bachelors of Business Administration (B.B.A.) from The University of North Texas. 

She is a founding member of the Women’s Information Network (WIN) a Honeywell employee driven group committed to supporting, connecting, and empowering women. At Honeywell, diversity provides the energy that fuels its high-performance culture contributing to organizational and customer successes. 

Felicia is active in various state, local, vertical and national organizations. She serves as an elected member of the Advisory Board for Georgia Institute of Technology - School of Building Construction, Life Cycle Building Center and Keep Cobb Beautiful Boards. In parallel she’s a member of International Facility Managers Association and US Green Building Council. Civically, Felicia serves as Vice Chair to the National Black Child Development Institute and is an Atlanta delegate to the American Israel Public Affairs Committee, Community Consulting Team and a lifetime member of Delta Sigma Theta Sorority, Incorporated.

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