Our specialized HBCU practice provides unique strategies and approaches to increase alumni annual fund participation and to assist in promoting the institution’s “X Factor”. Our tools for detecting, managing and developing perceptions of your brand to students, alumni, faculty, corporate partners/recruiters, grant makers, philanthropists and the world require heavy data analysis and a strong value proposition.

We judge trees by the fruit they bare, not the fancy labels. There was a time when you didn’t have to ask if an alumnus attended an HBCU; you already knew. HBCU alumni were distinguished by their character, confidence, work ethic, and poise. Today, it is less obvious and where a black student attended school is becoming a blur. To meet the expectations of alumni, recruiters and others, HBCUs must solidify their brand making it clear to the outside what continues to make them special. Alumni should feel that they have succeeded because of their college experience rather than despite it and the expectation of recruiters must be satisfied without question for every candidate. Our HBCU practice uses the 4 Ps of branding, along with data and analysis to serve as a catalyst for improvement, to restore the pride and character to the student experience and the promise of quality and distinction to our corporate partners. Our road map helps to provide answers to the following questions.

 PRESERVE

For what is your institution known?

What kind of talent is to be produced?

What separates you from others?

What makes you special?

 PROTECT

What are the current perceptions of your brand in the marketplace today?
Do those perceptions align with the historical reputation and legacy of the institution?

Does the talent you produce meet the expectations of your corporate partners and graduate schools?

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 POLISH

Is there any misalignment of institutional intentions for product development and reality?
If so, how do you close the gap?
What programs need to be implemented to develop your students and faculty to better meet the expectations of your critical stakeholders?

 POSITION

What is your position today and the role of your institution in the 21st century?
Are you abiding by the mission, preserving the legacy and founding principles of the institution while positioning yourselves for the next century?